10 Years Empowered

By February 17, 2018News

This year marks Scott Rice’s 10 year anniversary directing Parents Empowered’s anti-underage drinking campaign for R&R Partners. Pathways features motion control which allowed for a character to be cloned onscreen. Incredulous and In Reverse (which takes place almost entirely in reverse motion) round out the campaign. Two Shot West congratulates R&R Partners’ group creative director Kyle Curtis on creating over 30 Parents Empowered PSAs and counting. The initiative has reduced underage drinking in the state of Utah by over 40%.